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Beverly Morgan Park Community Choir
Chicago, Illinois
Identity and Concert Promotion
The BMPCC is made up of 60 members from all walks of life representing a variety of churches in the Chicago area. After five years of increasingly successful performances, they needed a strong identity. It’s a joyful and diverse choir, with an excellent music director who chooses a challenging and impressive repertoire.
Since the choir is made up of volunteers and relies on donations, the Choir Committee asked for a standard poster design that would be easily adaptable for future concerts. Using the logo as the basis for the graphic was appropriate to both reflect the joy of the music and the diversity of the people, plus reinforce the new identity. Posters and postcards were digitally printed by a generous local printer. |
