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Saint Mary’s College
Notre Dame, Indiana
Elia's Story
So often, fundraising and gift solicitations turn into statistics and generic appeals. Not with this brochure and folder combination for Saint Mary’s College.
Working closely with writer Catherine Wells Bentz, Spark developed a powerful and personal piece describing the tremendous effect scholarship and financial aid monies can have on students’ lives. Showcasing several Saint Mary’s students in the headshots, we focused in particular on Elia’s story by setting it apart as an insert. Another option was to use the folder for subsequent campaigns with alternate student stories as inserts. |
