Portfolio > Product
Reese Products
Draw-Tite
Plymouth, Michigan
Full-Line Catalogs
The full-line catalogs for Reese and Draw-Tite, whose parent company Cequent owns over 80% of the hitch market, is an ongoing, annual project. Each catalog comprises over 200 pages, and attention to detail is critical.
Spark worked closely with the in-house team to update text and photo information throughout the year both for the catalogs and dealer-specific materials nationwide.
Spark took on the task of redesigning the Reese catalog from scratch to provide consistent layout on all pages and easier navigation through the immense amount of detailed information provided. Lastly, Spark prepared all production files directly for the printer for both catalogs, PDF files for download on the web, and image cds for dealers.
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