Saint Mary’s College, Notre Dame, Indiana
So often, fundraising and gift solicitations turn into statistics and generic appeals. Not with this brochure and folder combination for Saint Mary’s College. Teaming up with writer Catherine Wells Bentz, we developed a powerful and personal piece describing the tremendous effect scholarship and financial aid monies can have on students’ lives. Showcasing several Saint Mary’s students in the headshots, we focused in particular on Elia’s story by setting it apart as an insert. Extending the folder's shelf life and giving opportunity for repeated contact, the College developed additional student profiles to insert into the folder.